Redefining Campaign Experiences


 

What we believe

Consumer decisions are no longer influenced by megaphone marketing. Marketers must now create participatory brand experiences to earn trust and influence the path to purchase. And data capture needs to be at the heart of consumer experiences in order to drive measurable ROI.

Wayin provides a self-service platform that enables some of the world’s biggest brands and publishers to create authentic, interactive campaign experiences that engage and activate consumers across all digital channels.


 

Our Vision, Our Values, Our Future

People

Business is about people.

People

People’s behaviors across the digital landscape will always be
at our core.

Moments

Real-time holds deep value.

Moments

We capture fleeting moments and turn them into profitable long-term relationships and loyalty.

Data

Data trumps intuition.

Data

We put data capture at the heart of consumer experiences to help brands drive measurable ROI.

Creativity

Rich data holds the key to creativity.

Creativity

We provide meaningful audience insights that enable marketers to deliver the right message at the right time.

Authenticity

Genuine thoughts are influential.

Authenticity

We help brands tap into the most persuasive consumer sentiment to build trust and influence the path to purchase.

Fast Fact

“Wayin” was named after “weigh in.”

Fast Fact

The platform captures real sentiment, so it was natural to pick a name around offering an opinion, or “weighing in.”

Our Vision, Our Values, Our Future

People

Business is about people.

People

People’s behaviors across the digital landscape will always be
at our core.

Moments

Real-time holds deep value.

Moments

We capture fleeting moments and turn them into profitable long-term relationships and loyalty.

Data

Data trumps intuition.

Data

We put data capture at the heart of consumer experiences to help brands drive measurable ROI.

Creativity

Rich data holds the key to creativity.

Creativity

We provide meaningful audience insights that enable marketers to deliver the right message at the right time.

Authenticity

Genuine thoughts are influential.

Authenticity

We help brands tap into the most persuasive consumer sentiment to build trust and influence the path to purchase.

Fast Fact

“Wayin” was named after “weigh in.”

Fast Fact

The platform captures real sentiment, so it was natural to pick a name around offering an opinion, or “weighing in.”

Our History

 

2011

Started by Scott McNealy, former Sun Microsystems co-founder and CEO

 
 
 
 
 
 

2012

Secures $14M in venture capital funding, launches first iteration of Twitter polling

 
 
 
 
 
 
 

2013

MARCH
Unveils new social engagement
offering with Chevrolet at SXSW

APRIL
Launches interactive NFL draft
experience with Atlanta Falcons

MAY
Certified by Twitter as an official
product partner


 
 
 
 
 
 

2014

JULY
Featured on BuzzFeed as one of 10 awesome Denver startup offices

AUGUST
Partners with 20th Century Fox to break new TV advertising ground with integration of near real-time social content


 
 
 
 
 
 

2015

SEPTEMBER
Continues growth with hiring push and office expansion; named one of five “Gazelles” by the Denver Office of Economic Development

DECEMBER
Lilly and Enzo named among top 12 holiday dogs by Built in Colorado


 
 
 
 
 
 

2016

FEBRUARY
Helps drive record fan engagement for World Champion Denver Broncos on road to Super Bowl

MAY
Acquires EngageSciences, names Richard Jones as new CEO


Our History


2011

Started by Scott McNealy, former Sun Microsystems co-founder and CEO




2012

Secures $14M in venture capital funding, launches first iteration of Twitter polling




2013

MARCH
Unveils new social engagement
offering with Chevrolet at SXSW

APRIL
Launches interactive NFL draft
experience with Atlanta Falcons

MAY
Certified by Twitter as an official
product partner




2014

JULY
Featured on BuzzFeed as one of 10 awesome Denver startup offices

AUGUST
Partners with 20th Century Fox to break new TV advertising ground with integration of near real-time social content




2015

SEPTEMBER
Continues growth with hiring push and office expansion; named one of five “Gazelles” by the Denver Office of Economic Development

DECEMBER
Lilly and Enzo named among top 12 holiday dogs by Built in Colorado




2016

FEBRUARY
Helps drive record fan engagement for World Champion Denver Broncos on road to Super Bowl

MAY
Acquires EngageSciences, names Richard Jones as new CEO

Executive Leadership Team

Richard Jones

Chief Executive Officer

Iain Short

Chief Product Officer

Lee Shepstone

Chief Technology Officer

Sarina Kimura

Chief Financial Officer

Nick Watson

Chief Customer Officer

Nate Frick

VP of Services

Mike Rosol

Senior VP of Global Sales

Richard Gascoyne

Chief Revenue Officer

The Board

Scott McNealy

Executive Chairman

Rick Lewis

General Partner, US Venture Partners

Burt Sugarman

Business Investor and Entrepreneur

Andrew Pearson

Board Director and Advisor

Dick Cahill

Board Director and Advisor

Wayin in the News

Scott McNealy’s Wayin acquires UK marketing platform EngageSciences


Read Article

“One thing is sure: Marketing is forever changing and Wayin is at the forefront.”


Read Article

Forbes talks to co-founder Scott McNealy about the evolution of Wayin.


Read Article

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