To boost engagement, drive fan interaction, and to inspire authentic UGC, golfing app, 18Birdies built a seamless in-app photo contest experience. App users could share their best golf game photos by tweeting, posting to Instagram or uploading directly through the form provided in return for the chance to win exciting golf-inspired prizes.
MARKETING CAMPAIGN OBJECTIVES
- Reach, engage and interact with golf fans and users within the smartphone app
- Create a seamless, user-friendly campaign experience for participants
- Capture valuable first-party audience data from form entries
IN-APP PHOTO CONTEST SOLUTION
From keeping up-to-date with live scoring, tournament updates, and on-demand golf content, 18Birdies is the ultimate golfing app to keep fans ahead of the game. To drive further interaction amongst app users, 18Birdies published a multi-channel #YourGame photo contest directly within the app. So whether fans are golf novices, or accrue so many birdies that they need to open up a zoo, fans of all levels can get involved using three unique routes to entry.
To show off their most impressive golf game photos, fans can submit their entries to Twitter using the hashtag #YourGame and @18BirdiesApp, or directly through Instagram using simply hashtag in return for the chance to win. Alternatively, fans can submit their personal details within form provided by completing their name and email address. To incentivize participation, 18Birdies is giving away an array of prizes suitable for golfers of all levels, including a Selfie Golf cell phone clip system, one box of a dozen OnCore golf balls, and an exclusive grand prize of a Scotty Cameron Newport 2 Putter.
Using the Wayin platform, 18Birdies can filter and publish the best entries to a golf-filled #YourGame social wall embedded within the app’s campaign page. Entries can be browsed seamlessly within the app, and each post can be shared to Pinterest, Twitter and Facebook by fans to maximize campaign reach.
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