Instagram Stories have rapidly become the newsfeed for socially savvy consumers. Flexible and timely, they beat any algorithm shifts as they appear chronologically, expiring every 24 hours and encourage direct engagement over passive consumption. These snapshots and playful videos are boasting engagement rates 2-3x higher than traditional posts on Instagram’s timeline and are seen by more sets of eyeballs.
So if your brand doesn’t have a fully-fledged Instagram marketing strategy to drive engagement and conversions from Instagram Stories, it’s about time they did. Here’s 5 surefire tactics to help you turn Instagram Stories into a catalyst for first-party data collection and sales conversions.
1. Increase Conversions From 5x Faster Loading Landing Pages
Upon swiping up on current iterations of how the majority of brands use Instagram Stories for marketing, interactive landing page experiences take not one, not two but upwards of five seconds to load. So there’s a clear user experience issue at play.
Wayin-powered Instagram Social Stories load instantly, keeping your audience engaged and increasing landing page conversions. From user-generated content to quizzes, live polls to meme generators, these real-time marketing campaign types can be easily embedded into fast loading interactive landing pages to help you rise above the noise and drive action from Instagram Stories.
Wayin-powered Instagram Stories load 5x faster than traditional iterations from other brands and providers.
2. Improve Cross-Channel Brand Storytelling
Instagram Stories has proven the value of real, uncut content in the eyes of audiences, documenting your journey to make your brand relatable and approachable. Telling stories about your product, services and customers that creates brand loyalty – whether you incorporate quirky demos, or user-generated content for a dose of advocacy, this storytelling will vastly increase the chances of a purchase and referral.
If a CTA is in play, be sure to further accentuate brand storytelling and relevancy by continuing with your campaign theme across your owned channels and throughout the customer journey.
3. Collect First-Party Data For Future Marketing Activities
By embedding data capture mechanics into Instagram Stories, brands can collect huge amounts of actionable first-party PII data. Collecting this uber-relevant information and rich audience insights on potential customers at speed and scale will help you understand more about prospects motivations, intentions, interests and preferences and fuel future marketing activities.
4. Push Traffic To Owned Channels With CTAs
When trying to push traffic to websites, product pages and other owned digital channels, marketers have had their creativity shackled as Instagram only allows a solitary link in page bios. Urls added to posts are not clickable – a bit of a head-scratcher for marketers who juggle multiple campaigns at any given time.
Fortunately, within Instagram Stories, marketers can incorporate clickable links and contextual CTAs that seamlessly direct users to owned channels.
Denver Broncos bring Instagram Stories to life by incorporating contextual CTAs that harness natural gesture behavior and first-party data capture tools.
5. Drive Engagement From Instagram Stories Highlights
Brands can now create permanent collections of their Instagram Stories and interactive marketing campaigns that live on their Instagram profile page. These curated stories are called ‘Highlights’ and can be named and a pinned just below the bio. Giving your best campaigns and content an infinite lifespan, thus the opportunity to further increase brand engagement, drive conversions and capture first-party data.
Wayin customer, National Geographic uses Instagram Stories Highlights to improve brand storytelling, drive further engagement and increase conversions.
10 INSTAGRAM MARKETING STRATEGIES SUCCESSFUL BRANDS USE – WHITE PAPER
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