60 Seconds with Danny, Our Marathon Running Content Machine

Francesca HeathLast Updated: Company

For this months 60 seconds we are heading back to London to catch up with Danny, our Content Marketing Manager, who casually runs marathons most weekends and has started up the London run club at Wayin, if anyone is interested it’s on Wednesday at noon, all abilities welcome.

CAN YOU ROUND UP IN A FEW SENTENCES WHO YOU ARE AND WHAT YOU DO AT WAYIN?

I’m Danny, the London office’s only Northerner. I joined the Marketing Team around 18 months ago as Content Marketing Manager and spend my working days writing white papers, blogs and winding-up my colleagues at any given opportunity. I take all of these things very seriously.

WHAT IS YOUR FAVORITE FEATURE OF THE WAYIN PLATFORM?

As a regular swiper on Instagram, I love Wayin-powered Social Stories that allow brands to incorporate lightning fast interactive experiences into Stories that consumers love to engage with, and easily capture GDPR compliant first-party data.

Denver Broncos Instagram Stories Campaign

IS THERE ONE PIECE OF WORK THAT YOU ARE MOST PROUD OF?

The recently published Instagram white paper. It’s data-driven, packed with great stats, tips and looks great due to Milan, our Creative Director’s stunning design work. You can download it here.

instagram marketing

YOUR FAVORITE ITEM ON YOUR DESK WITH A PICTURE FOR REFERENCE:

A Liverpool Football Club mug that Adam Richardson kindly handmade for my Secret Santa present last Christmas. It’s a replacement for another Liverpool FC mug that someone in the office smashed the day I received it. No one has ever come clean, but I have my suspicions and would like to lie detector test a few members of the team.

WHEN GOING TO A ‘WHEN I WAS YOUNGER I WANTED TO BE’ PARTY, WHAT WOULD BE YOUR OUTFIT OF CHOICE

Paul Gascoigne.

LIST THREE OF YOUR MUST-HAVE APPS:

  • Strava – It’s Facebook for running, cycling and swimming
  • Untappd – A craft beer app
  • Instagram – Standard vanity

AS WELL AS YOUR TOP THREE SOCIAL ACCOUNTS TO FOLLOW:

Twitter – @GuardianStyle –  for all things grammar and English language usage…or misusage.

Instagram – @cats_of_instagram – watching cat videos is my guilty pleasure. I stop to stroke cats several times a day.

Instagram – @susie_chan_ – inspirational endurance runner and thoroughly decent human.

FAVORITE SNACK?

Haribo Tangfastics

MORE IMPORTANTLY, FAVOURITE DRINK?

Beavertown Neck Oil IPA

WHAT ARE THREE THINGS STILL LEFT ON YOUR BUCKET LIST?

  • Drink a beer from every country in the world (not sure the Vatican and a few others have one) – I’m up to 49.
  • I want to run all 6 of the World Marathon Majors (London, Boston, Berlin, New York, Chicago & Tokyo) in under 3 hours. I’ve only managed London thus far.
  • See the Northern Lights. I went to the Arctic, but it was cloudy the whole time. The best I got was on YouTube.

WHAT COULD YOU NOT LIVE WITHOUT?

Running. If I’m injured I’m not very fun to be around.

FAVORITE QUOTE?

“We go again” Steven Gerrard, 2014

I say it every day.

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