Instagram has grown from a few sepia selfies and pics of smashed avocado on sourdough, to one of the world’s most popular social networks.
Latest stats indicate it boasts well over 700 million users, and it’s growing. Now this number might be dwarfed by Facebook, but unlike Facebook, Instagram feeds aren’t populated with random event invites, dormant profiles and relationship updates. In fact engagement with brands on Instagram is 10 times higher than Facebook, and users tend to login several times a day to scroll their feeds.
Brands and Instagram
Instagram isn’t just for brunch snaps, it can be a catalyst for e-commerce, data acquisition and engagement.
With 80% of users following a brand on Instagram, if you don’t have a fully fledged Instagram strategy, you’re leaving sales and conversions on the table.
And there are a multitude of ways to drive users to campaign destinations without negatively disrupting their scrolling experience. From branded hashtag campaigns, experiences within new features such as ‘stories’ and getting ahead of algorithm changes, if you’re as socially savvy as your consumer Instagram can help you reach your marketing goals.
Download our new Instagram whitepaper to learn more on the 7 ways to use Instagram for brand marketing experiences in 2017.
- Photo, Video and Hashtag Campaigns
- Socialized Websites
- Campaign Promotion and Optimization
- In-venue, On-Site and In-Store
- Obtaining Rights to Use Instagram Content
- Optimizing Your Content Marketing Efforts
7 Ways To Use Instagram For Brand Marketing Experiences In 2017
Download this White Paper to learn how to drive audience acquisition, boost engagement and maximize salesDownload Now