To capitalize on its fast-growing Instagram following, All Out Beauty, an N2O brand, used the Wayin Platform to launch a highly engaging, lightening-fast social story sweepstakes experience. Participants could submit their personal contact details in return for the exciting chance to win tickets for the annual ‘Barclaycard Presents British Summer Time Hyde Park’.
- Collect valuable first-party data and opt-ins to build its CRM database and re-target with future marketing promotions
- Provide a value exchange to drive engagement amongst Instagram users
- Boost brand awareness for All Out Beauty
Social Story Solution
All Out Beauty; the latest multi-brand fashion and beauty experience taking over festivals across the country is promoting its offerings with a newly launched social story sweepstakes hosted on its Instagram channel. Each All Out Beauty ‘zone’ promises festival goers an unforgettable brand experience; so whether it be bold makeup, glittering hair or bright nail treatments, All Out Beauty wants followers to experience it for themselves at this year’s ‘Barclaycard Presents British Summer Time Hyde Park’. To boost brand awareness and drive engagement amongst Instagram followers, All Out Beauty gave away tickets to the much-anticipated London festival.
Instagram users exposed to the sponsored social story could begin their entry by swiping up to instantly reveal a sweepstakes form. By embedding a data capture mechanic within the Social Story, participants could get involved by submitting their name, email address, date of birth and country. To provide the brand with actionable first-party data that could be synced to its CRM database, Festival goers were also able to opt-in to receive the All Out Beauty newsletter for all the latest updates, competitions and promotions.
With no waiting for slow content to load, clunky responsive sites or needless navigation, the campaign achieved high levels of engagement, and an impressive 89% entry rate. Followers could swipe up, and enjoy an instant loading interactive experience that collected declared PII data.
Zero-Party Data Maturity Model
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