2019 ANA Brand Masters Conference: Top 5 Sessions To Bookmark

Jessica Williams Events, social

The 2019 ANA Brand Masters Conference is just around the corner, and with a host of marketing leaders and CMOs, it is one not to be missed. The conference will showcase presenters from brands that exemplify “Highly Effective Brands That Drive Results”, and is jam-packed with sessions surrounding inspirational approaches, results-driven brand marketing that drive sales, profitability, and return on investment.

With that in mind, here are our top five sessions from the conference to mark in your diaries. The Wayin crew will also be attending in full force, so if you see us don’t forget to say hi!


Thursday, February 28th
8:30 am

T-Mobile: #CustomerExperienceObsessed

T-Mobile’s customer-obsessed culture is their DNA. They are unlocking customer experiences by disrupting the status-quo and tackling the biggest wireless pain points head-on. These moves are driving the company’s market share growth, making it the fastest-growing U.S. wireless carrier. Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.


Thursday, February 28th
10:40 am

Panera Bread: Marketing To Make A Difference

The most successful brands today know it is critical to be a digital first marketer. As such, Panera Bread is focused on making their customer journey even more personalized. Learn how Panera Bread utilizes data from its MyPanera loyalty program, which has more than 30 million members and is the largest in the industry, to roll out one-to-one marketing. This digital first approach is why the company generates half of its transactions from its members alone.


Thursday, February 28th
10:40 am

The Kraft-Heinz Company Way: Operating At The Intersection Of Brands, Food And Culture

Three years into the journey as the fifth-largest food and beverage company in the world, KHC leadership is asking “How can we preserve our marketers’ freedom to operate, but at the same time dramatically raise their game across 200 brands in 125 countries?”.  In this session, you will hear how KHC’s first-ever Global Brand Officer (and CMO US), Eduardo Luz, together with his team, is tackling this question through “The KHC Way”. Eduardo will explain their brand building mission, their 10 Principles, and how marketers are equipped and incentivized to adhere to those Principles.


Friday, March 1st
8:30 am

It’s Personal: Using Data To Make Fitness Fun

Orangetheory Fitness (OTF) is one of the hottest boutique fitness brands in the world, eight years young and already a billion dollar brand disrupting the fitness category. Discover how this fast-growing fitness franchise leverages data in every aspect of the Orangetheory Fitness experience to motivate their nearly 1,000,000 members and keep them addicted to the workout, addicted to the brand and addicted to recruiting more OTF fans wherever they can.


Friday, March 1st
10:15 am

Big Brands Still Matter

In a world where unicorn start-ups are a collective obsession, it is believed that millennials won’t buy anything that comes from a legacy corporation, especially one that doesn’t have a stated “purpose.” The phrase “digital marketing” sends tremors of panic through the hearts of even the most stoic executive officers, who are now trying to establish an answer for, “What is the role of a big brand?”. Hear how one brave team of “traditional” CPG marketers has refused to throw in the towel and has turned this brave new world on its head to deliver strong growth on $1B brands using a mix of old and new tools.


Check out the full agenda here.