Bauer Media Increases Newsletter Sign-Ups With a Fun Reality Show Quiz

Francesca Heath Media & Publishing

To drive online engagement and newsletter subscriptions, Bauer Media released a fun multiple choice ‘who said what?’ quiz for dedicated Geordie Shore megafans on its popular showbiz and entertainment publication, HeatWorld.

MARKETING CAMPAIGN OBJECTIVES

  • Drive sign-ups to the publication’s newsletter
  • Stimulate online engagement using an interactive website experience
  • Encourage users to share their love and knowledge for the TV reality show

REALITY SHOW QUIZ SOLUTION

To show their dedication to the show and prove to their mates that they really are the biggest Geordie Shore lover around, fans simply need to answer 18 multiple choice questions based on ‘who said what’ during one of the many whirlwind episodes.  Whether it’s Vicky talking about her bad man choices or Greg discussing his latest outfit, this naughty Newcastle crew puts viewers’ knowledge to the test.

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Before they can find out how well they have done on the quiz, participants are encouraged to sign up to the HeatWorld newsletter so they can keep up-to-date with all the latest news and gossip. Fans share their contact information, allowing Bauer Media to collect valuable audience data, which can be repurposed for future marketing activities.

screen-shot-2016-09-15-at-11-47-29 Once they have shared their info fans receive a cheeky Geordie Shore gif along with their quiz results and are encouraged to share the quiz via Facebook and Twitter.

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