To drive online engagement with their Parkers brand, Bauer Media have released a fun multiple choice questionnaire, to test users’ road sign knowledge from the Highway Code.
Marketing Campaign Objectives
- Stimulate online engagement using an interactive consumer experience
- Obtain audience data and marketing opt-ins
- Encourage users to learn the Highway Code
Until 22 May, Parkers are testing their followers’ Highway Code knowledge with the launch of their latest quiz, created on the Wayin platform.
Parkers are asking fans to answer 20 multiple choice questions, matching road signs with their meanings. With only one right answer for each question, entrants can go back and check their answers before final submission. To incentivize entries, one lucky participant will win £100 for taking part in the quiz.
Upon completion, contestants are asked to enter their personal details and receive brand communication, providing Parkers with valuable audience data for remarketing purposes. Participants are then directed through to the results page, where they are shown their score and position on a live leaderboard.
Entrants have the opportunity to play the quiz multiple times and are encouraged to share the quiz via Facebook and Twitter, to drive further campaign exposure for Parkers.
- 33% Conversion Rate
- 70% Male entries
- Over 50% Referrals on Shares
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