Bauer Media Boosts Engagement Amongst Readers With Parkers Car Awards Campaign

Jessica WilliamsLast Updated: Automotive, Media & Publishing

In conjunction with Absolute Radio and Mustard.co.uk, Bauer Media’s car magazine, Parkers has launched its annual New Car Awards Campaign. Powered by Wayin, the awards page is hosted on Parkers’ website where fans can browse the shortlisted cars within each category, and can vote for this year’s first ever ‘People’s Choice’ award.

MARKETING CAMPAIGN OBJECTIVES

  • Boost audience engagement and voting by introducing the ‘People’s Choice’ award
  • Drive website traffic and promote Parkers’ car review web pages
  • Capture first-party audience data and insights on electric car usage
  • Generate awareness and leads for Mustard Insurance by promoting insurance quotes

ANNUAL VOTING AWARDS SOLUTION

For the second year of its annual New Car Awards Campaign, Parkers has carefully selected 18 unique categories, reflecting the car-buying habits of its site users. From reliable cars for first-time drivers, to the best car for thrill-seekers, Parkers is awarding the most outstanding vehicle in every important market sector. What’s more, Parkers has even introduced an exclusive category for the ‘People’s Choice’ award, and has launched a poll activation for readers to get involved and have their say on the electric car debate. To incentivize participation, participants have the exciting chance to win an iPhone X, plus amazing runner up prizes.

To enter the debate and cast their votes on the most exciting electric car in the market for 2019, website visitors and readers can click on the ‘Vote Now’ call-to-action, and make their way through five simple questions surrounding electric car usage. On completion, participants are required to submit their personal details, including their name and email address, and can opt-in to be kept up-to-date with the latest email communications from Parkers, as well as other Bauer Media owned brands.

To drive website traffic and promote Parkers’ car review web pages, visitors can also browse the other category nominations, where they can view a short description of each car that made it to the shortlist. Website visitors can also be directed to Mustard Insurance’s website to get a personalized insurance quote based on their car type and requirements.

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