Harper’s BAZAAR & ELLE Help Readers Build Wish Lists Using Interactive Luxury Gift Guide

Jessica Williams Media & Publishing

To take the pressure off searching for the perfect gift this Christmas, Bauer Media AU has published an interactive luxury gift guide to Harper’s BAZAAR and ELLE. Website visitors and readers can browse through 36 gorgeous items, and purchase their favorite gifts for their loved ones (or perhaps treat themselves!).

MARKETING CAMPAIGN OBJECTIVES

  • Drive website engagement using fun and interactive content
  • Promote luxury products loved by readers to inspire gift purchases
  • Encourage social sharing to maximize campaign awareness

GIFT GUIDE SOLUTION

Christmas can already be a chaotic time when it comes to choosing the right gifts for friends and family. To lend a helping hand, Bauer Media AU has published a fun and interactive luxury gift guide to Harper’s BAZAAR and ELLE, where website visitors can browse through 36 must-have luxury items to build up their wish list.

To tie in with Harper’s BAZAAR and ELLE’s fashion and beauty filled content, the online magazines are hosting a one-stop shop for all types of gift ideas. With an interactive illustration, readers can click to view items in four unique categories, including home, beauty, fashion and accessories. With a selection of luxury gift ideas in each category, whether it be Oud Wood Candles by Tom Ford, a Stella McCartney Pyjama Set, or an even more extravagant $122,000 Cartier Juste un Clou Pink Gold & Diamond Bracelet, there’s plenty of ideas to suit every taste.

Upon viewing each gift, website visitors are encouraged to share their favorite items to Twitter and Facebook as a ‘not-so-subtle hint’. Alternatively, readers can click on the ‘Buy Now’ call to action to be directed to the online store, where they can make their purchases for that lucky someone.

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