To boost fan engagement and capture authentic user-generated content, Canadian football team, Blue Bombers partnered with Subway to host an engaging photo contest; inviting football fans to share their best #SubwaySelfie in return for the exciting chance to win.
- Drive first-party data acquisition via form entries to expand its CRM database
- Inspire and showcase authentic user-generated content to bring football fans together
- Reward its loyal fanbase using exciting football-related prize incentives
Photo Contest Solution
To generate buzz around the football season and bring fans together, Blue Bombers teamed up with Subway in its latest photo contest, where football fans are being asked to share their most impressive #SubwaySelfie photos modeling their Blue Bombers gear. To incentivize participation, Blue Bombers is giving away an exclusive prize package perfect for football fans, including tickets and pre-game sideline access to the next home game!
To integrate first-party data capture, Blue Bombers embedded an entry form within the campaign page for participants to submit their best photos. After uploading their photo entry, fans can then submit their personal details including their name, email address and telephone number, before choosing to opt-in to future marketing communication emails to keep informed of the latest news and offers.
Post submission, all entries received are reviewed and published to a social gallery for visitors to browse and be inspired by. Full of entertaining football fun, the gallery is the ultimate go-to place for all Blue Bombers fans.
Zero-Party Data Maturity Model
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