With Spring officially underway, and as part of its monthly reward program, Book Outlet has published a loyalty quiz campaign to its website. Followers can work through the quiz to discover their personalized read for a stormy afternoon, whilst earning 10 rewards points towards their next purchase.
MARKETING CAMPAIGN OBJECTIVES
- Reward participants with point giveaways to incentivize seasonal engagement and drive sales
- Pinpoint customers and their interests by capturing zero-party data and marketing opt-ins
APRIL LOYALTY QUIZ SOLUTION
With flowers starting to blossom, evenings becoming lighter, and the occasional rain downpour, Book Outlet is celebrating the arrival of Spring with its April Showers loyalty quiz. From picking their perfect reading spot, to selecting their go-to rainy day beverage, participants can work their way through eight fun-filled questions to discover which dark and twisty book they should read on a stormy afternoon.
To receive their personalized results, participants are required to submit their personal contact details, including their name, email address and country, and can opt-in to receive future marketing emails. This zero-party data is valuable in providing Book Outlet with audience data that can be segmented and reused to drive personalized marketing as part of its CRM strategy.
After submitting their details, participants can view their recommended April Showers read based on their personal interests, which they can share through Twitter or Facebook to maximize campaign reach. To further incentivize participation and drive customer loyalty, Book Outlet is also giving those who enter 10 reward points to put towards their next book purchase.
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