Book Outlet Launches Emoji Book Challenge Quiz To Boost Consumer Loyalty

Jessica Williams Retail

As part of its loyalty reward program, Book Outlet has published an Emoji Book Challenge quiz campaign to its website. Exclusive to account holders, participants can work their way through the quiz to earn 10 rewards points to use towards their next purchase.

Campaign Objectives:

  • Drive consumer loyalty and reward participants with points giveaway
  • Boost engagement and increase dwell time on the Book Outlet website

Loyalty Quiz Solution

To add an entertaining modern twist on a selection of classic novels, Book Outlet is putting consumers’ knowledge to the test with an Emoji Book Challenge quiz. With 10 questions in total, participants are provided with a selection of emoji’s that represent each book. From classic children’s novel The Wizard of Oz, to the mysterious tale of Alice’s Adventures in Wonderland, entrants can select one of the three books best described by the emoji’s. Upon moving onto the next question, participants are provided with the correct answer.

To confirm their entry and receive 10 rewards points to put towards their next purchase, participants are required to submit their personal details associated with their account, including their name, email address and country. Book Outlet is incentivizing entries and driving customer loyalty by giving those who enter 10 reward points to put towards their next book purchase.

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