With Spring officially underway, and as part of its monthly reward program, Book Outlet has published a quiz campaign directly to its website. Followers can take the quiz to discover their personalized spring read, whilst earning rewards points towards their next purchase.
MARKETING CAMPAIGN OBJECTIVES
- Reward participants with point giveaways to incentivize engagement and drive sales
- Pinpoint customers by capturing valuable audience data and marketing opt-ins
- Provide customers with a fun and interactive online digital experience
SPRING LOYALTY QUIZ SOLUTION
Thankfully the cold winter months are well and truly behind us, and Spring has finally sprung. To celebrate the warmer weather, Book Outlet is engaging customers throughout April with a loyalty quiz published to its website. From choosing their all-time favorite spring color, to picking their choice of beverage to accompany a good book, participants can work their way through seven fun-filled questions to receive a tailored spring read based on their responses.
To incentivize participation, drive customer loyalty and capture large quantities of valuable audience data, Book Outlet is also giving those who enter 10 reward points to put towards their next book purchase. To confirm their entry, participants must submit their personal details, including their name, email address and country, and can opt-in to receive future marketing emails, providing Book Outlet with valuable audience data that can be reused within its CRM strategy.
After submitting their details, participants can view their recommended spring read based on their personal interests, which they can share through Twitter or Facebook to encourage others to get involved. What’s more, to increase awareness to its most popular spring book collection, Book Outlet is also driving traffic to its other web pages for customers to make their purchases.
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