Borden Cheese Uses Data-Centric Photo Sweepstakes To Promote Product Versatility

Borden Cheese Uses Data-Centric Photo Sweepstakes To Promote Product Versatility

Jessica Williams CPG, sweepstakes, ugc, UGC Campaigns

Borden Cheese has fulfilled every cheese-lovers dream with the ultimate photo sweepstakes published to its Facebook page. By demonstrating the versatility of its products, Borden Cheese is encouraging customers to create and share their culinary creations in return for the chance to win a selection of exciting prizes.

MARKETING CAMPAIGN OBJECTIVES

  • Promote awareness surrounding the product versatility of Borden Cheese
  • Capture valuable audience data to use for marketing promotions
  • Maximize campaign reach through social sharing across Twitter and Facebook
  • Reward loyal Borden Cheese customers and brand advocates

PHOTO SWEEPSTAKES SOLUTION

To coincide with its vast range of deliciously cheesy recipes found on its website, Borden Cheese has published the ultimate Culinary Creations Sweepstakes to its Facebook page to show just how versatile the much-loved cheese can be. Whether fans want to keep their creation simple with a grilled cheese sandwich, or perhaps they’ve cooked up a mac ‘n’ cheese masterpiece, Borden Cheese is asking to see all of its customer’s culinary dishes using its products.

To capture valuable audience data required for future marketing promotions, participants must submit their personal details upon entry, including their name and email address, as well as attach the image and caption for their dish. Borden Cheese is rewarding its loyal customers and brand advocates by entering those who get involved to be in with the chance to win one grand prize kitchen, as well as five premium KitchenAid Artisan Stand Mixers worth over $4000!

Photo Sweepstakes UGC Marketing Campaign To Promote Product Versatility

Borden Cheese’s Facebook visitors can even see what others have cooked-up through the social hub, which features a selection of the best entries from the contestants so far.

What’s more, as a way of maximizing campaign reach, in turn driving further entries, Borden Cheese has included Twitter and Facebook icons where visitors and participants can share the sweepstakes with their friends.

WATCH CAMPAIGN VIDEO

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