To get food lovers’ taste buds salivating, Borgata Hotel Casino & Spa published The Ultimate Food Experience competition to select the best dish from the world’s leading chefs. From mouthwatering Moroccan lamb to luscious lobster bisque, culinary connoisseurs could vote for their favorite to decide the Ultimate Dish.
MARKETING CAMPAIGN OBJECTIVES
- Showcase Borgata and their chefs as world leaders for fine dining experiences
- Collect marketing opt-ins for future campaigns
- Capture valuable first-party data
VOTING COMPETITION SOLUTION
Borgata boasts some of the world’s leading chefs amongst its roster, constantly wowing wannabe gastronomes with their delectable dishes and culinary creations. To celebrate this, Borgata put together a menu of it’s 20 ultimate dishes with the chefs that created them on a Wayin-powered microsite.
To get involved, participants simply clicked on their favorite dish on the menu provided. Next they were presented with a simple data capture form where they needed to submit a small amount of personal data to cast their vote. Participants were also given the chance to opt-in to join Borgata’s marketing list and receive future communications.
To give participants that extra nudge to enter, Borgata dangled a tantalizing value exchange. In return for entering, 1 lucky participant would win a 2 night stay in a premium Opus Suite complemented by a $1,000 Borgata gift card. A further 10 runners-up would win $100 Borgata gift cards.
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