Borgata Builds Audience Anticipation Using 30-Day Reveal Campaign Activation

Jessica WilliamsLast Updated: Entertainment, Hospitality, Travel & Tourism

As the countdown to the Grand Opening of restaurant ‘Angeline’ by Michael Symon is well and truly underway, Borgata Hotel Casino & Spa has launched a reveal campaign activation, featuring exclusive daily content over 30 days to celebrate and drive anticipation for the restaurant Grand Opening date of May 6th.

MARKETING CAMPAIGN OBJECTIVES

  • Boost anticipation for the Grand Opening of restaurant ‘Angeline’ by Michael Symon
  • Encourage repeat audience visitation to maximize entries and campaign engagement
  • Drive consistent data acquisition and marketing opt-ins
  • Maximize restaurant table bookings ahead of the Grand Opening
  • Use the dedicated hashtag #SymonAtBorgata to drive social conversation and maximize campaign engagement

REVEAL COUNTDOWN SOLUTION

Specializing in luxury hotel accommodation, fine dining and tranquil spa breaks, Borgata Hotel Casino & Spa is counting down the days until the Grand Opening of its restaurant ‘Angeline’ by award-winning chef, Michael Symon. To boost anticipation and maximize interest amongst visitors prior to the Grand Opening date of May 6th, Borgata Hotel Casino & Spa has published an Italian-cuisine inspired reveal campaign activation to a unique microsite.

Throughout the 30-day celebratory countdown, the campaign is providing visitors with exclusive, fresh and unique content reveals each and every day. From daily fun facts including how to transform your cocktail with one simple ingredient, to engaging, knowledge-testing activities to get involved in, visitors are spoilt with brand new content daily.

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To encourage repeat audience visitation, Borgata Hotel Casino & Spa has included various gold numbers on select days throughout the countdown, where participants can earn themselves one entry into the sweepstakes in return for the chance to win an exclusive prize package. With the grand prize being an overnight stay in a Fiore Suite at Borgata, dinner for two at Angeline, a meet and greet with Michael Symon himself and an autographed cookbook, there’s every reason to enter!

To get involved, participants are required to submit their personal details including their name, email address, date of birth and phone number, and can opt-in to receive future marketing communications from Borgata Hotel Casino & Spa. And to capitalize on the buzz surrounding the Grand Opening of Angeline, Borgata Hotel Casino & Spa has included a call-to-action encouraging visitors to book a table reservation of the restaurant in advance. What’s more, to maximize the number of entries and drive social conversation during the 30-day countdown, Borgata Hotel Casino & Spa has included the dedicated hashtag #SymonAtBorgata.

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