With Christmas just a few weeks away, Cherokee Media is building excitement throughout December for its Cary Magazine with a 24 day advent calendar. To get involved and for the chance to win one of the 24 holiday-inspired gifts up for grabs, participants are required to submit their personal contact details, acting as valuable first-party data for Cary Magazine.
MARKETING CAMPAIGN OBJECTIVES
- Engage and interact with Cary Magazine readers and website visitors around the holiday season
- Drive repeat audience visitation using daily giveaway reveals across 24 days
- Capture valuable first-party data and Cary Magazine marketing email opt-ins
HOLIDAY REVEAL CAMPAIGN SOLUTION
The holiday festivities have officially commenced, and Cary Magazine sure knows how to celebrate! Sponsored by Coastal Credit Union, the magazine is driving daily engagement throughout the holiday season with a 24 day digital advent calendar, giving away an array of exciting, Christmas-inspired prizes each and every day. Promoted through a banner on its website homepage, the reveal campaign is the perfect way to kick-start and drive anticipation throughout the holiday season.
From stunning pearl and diamond studs ideal for the Christmas party season, to a bottle of Conniption gin (the perfect Christmas day tipple), each day readers can unlock new prizes to help them prepare for the holiday season. With readers and website visitors being able to unlock the first window from the 1st December, participants can get involved daily by submitting their personal contact details, including their name, email address, city and state. Participants can also choose to opt-in to keep informed of the latest news and offers from Cary Magazine before submitting their entry.
10 Instagram Marketing Strategies That Successful Brands Use
Download this White Paper to learn how to drive audience acquisition, boost engagement and maximize sales.Download Now