To celebrate Saskatchewan’s new generation of leaders, builders and change-makers under the age of 40, CBC published its annual Future 40 Submission Contest to its website. Using the campaign form provided, participants could nominate those who continuously help to make positive changes within the community.
MARKETING CAMPAIGN OBJECTIVES
- Bring together the Saskatchewan community by recognizing inspirational stories
- Showcase authentic UGC within its own website
- Capture valuable first-party data
SUBMISSION CONTEST SOLUTION
CBC is celebrating and recognizing the hard work and determination of young individuals within the Saskatchewan community as part of its annual submission contest, #cbcfuture40. Whether its their passion and determination that stands out, or their hard work in helping to make the future brighter and better, CBC is on the hunt for people who have passion for their province, whether that’s someone making big changes or a small difference in their community.
To get involved, participants could submit their inspiring stories on behalf of their nominee through the form provided on CBC’s website, and could attach and upload the photo they wish to be featured on the social wall. After confirming their permission to do so, participants were required to submit their nominee’s personal details including their name, email address and Instagram and Twitter handles to be entered.
CBC is sharing its appreciation for all nominations by showcasing all inspiring submissions and stories amongst its #cbcfuture40 social wall featured within the campaign page. Visitors can browse, filter and share their favorite success stories across social to maximize campaign awareness and inspire others. Participants, nominees and website visitors are encouraged to keep their eyes peeled where the winners and their stories will be announced from November 12th-15th!
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