Adobe Summit, one of the biggest marketing events of the year, focusing on redefining customer experiences takes place from 24th – 28th March in Las Vegas and the Wayin team will be there in force.
After announcing the news that Wayin has become a business tier partner of Adobe, it would rude for us to miss their key event, and with more than 300 sessions and labs across eleven content tracks, it is definitely an event not to be missed. Speakers from Microsoft, Fox Sports, Discovery, Sephora, IBM, MasterCard and many more will be taking the stage and the Killers will be headlining the notorious Adobe party – the strip will be lit-up this March 🔥.
The Wayin team will be in Las Vegas Monday – Thursday, so if your about and fancy a coffee, or something stronger, drop us a line at firstname.lastname@example.org and we can arrange a meetup.
Our Top 5 Sessions Not to Miss at The Adobe Summit
1. A Clean, Mean, Actionable Data Machine: Four Pillars of Data Governance
- Nimisha Hanks, Manager, Technology Consulting, Adobe
- Jesse Laskaris, Director – Data & Marketing Technology, Samsung
How can you ensure that your organization’s analytics practice is running like a well-oiled machine? Adobe’s industry-leading experts discuss four key pillars to your analytics strategy and implementation: organizational readiness, data collection strategy, data health and data democratization. Our experts will also provide a deep dive into one of the most vitally important pillars – data collection strategy. Learn the steps you need to take to move the needle in creating a data-driven decision-making culture.
2. Activating Data Across Every Advertising Touchpoint
- Michelle Chen, Product Manager, Adobe Advertising Cloud , Adobe
- Adam Allamar, Marketing Director, Head of Digital Acquisition, Barclays Bank US
The data you collect from your customers is one of the most valuable assets you own. Take better control of your data, and deliver the right message to the right customer in the most effective channel by integrating Adobe Audience Manager, Adobe Analytics, and Adobe Advertising Cloud.
3. Digital Transformation Advances in the High Tech Industry
- Mike Miranda, Campaign Strategy, Esri
- Steve Schultz, Head of MarTech, Esri
- Kumar Subramanyam , Global Head of Marketing Data Sciences, HP Inc.
- Jill Steinhour, Director Industry Strategy, High Tech and B2B, Adobe
High Tech organizations made early investments in technology and data to improve insights and customer experiences. Since then, High Tech firms continue to advance their B2B and B2C digital marketing practices and are finding new ways to expand and capitalize on their Martech & Adtech investments.
4. Reimagine Government: Integrated Digital Experiences That Put People First
- Jennifer McNeill, Strategic Partner Sales Manager, Adobe
- Jonathan Benett, Technical Director, Digital Government Solutions, Adobe
- Duncan Gilliam , Technology Consultant, Deloitte
- Kelly Olson, Head of Industry Strategy & Marketing, Public Sector, Adobe
- Naveen Vanam, Specialist Master, Deloitte
Government is changing. More and more leaders see customer experience (CX) as their north star. Whether it’s modernizing citizen-facing websites and digital services, integrating complex outreach campaigns across multiple systems of record, or increasing efficiency for the IT and digital teams who manage and author content at scale, these leaders are prioritizing experience design that puts people first. They share a vision of a modernized, customer-centric government creating the efficient, integrated digital experiences that everyone expects today.
5. The Digital Transformation Journey Between Consumer Brands and Retailers
- Michael Klein, Director, Industry Strategy and Marketing – Retail, Travel & CPG, Adobe
- Darren Jex, Digital Marketing, Head of DCOE, Whirlpool
- James Moade, Sr. Director Marketing Operations & Digital Technology, Reynolds American Inc.
- Lauren Steinberg , VP Product, UX & Digital Marketing, Loblaw Digital
The relationship between retailers and manufacturers was a traditional buyer-seller arrangement. The Internet changed all that. In the new world of omnichannel commerce, retailer private-label programs are exploding while traditional consumer-goods multinational brands are developing a closer relationship with their consumers, online and offline. Today the relationship between retailers and vendors is more complex. Learn how this commercial dynamic has evolved, and how both retailers and their suppliers are transforming their organizations to meet new consumer expectations head on.