As the hit TV series of The Real Housewives continues, Corus Entertainment’s television network, Slice, has launched an entertaining, shareable challenge quiz on its website, titled ‘Which Real Housewives Said These Taglines?’ to test viewers’ knowledge.
MARKETING CAMPAIGN OBJECTIVES
- Drive and perpetuate website visits via a fun, shareable experience
- Maximize fan participation and entries using social sharing actions
- Use the quiz activation to engage visitors and boost views of The Real Housewives
CHALLENGE QUIZ SOLUTION
To promote and drive viewership for American reality TV show, The Real Housewives, Slice is seeing how much viewers really follow the housewives’ lavish lifestyles with an interactive quiz. Published to its website, participants can work their way through 15 entertaining multiple choice questions to see if they can match the tagline to the face of the famous housewife that said it.
Throughout the quiz, participants are informed as to whether their choice was correct or incorrect, and on completion of the quiz, entrants are presented with their score to see how much they really knew, as well as a fun GIF.
To maximize fan participation and drive social sharing, Slice has included social sharing actions, where those who entered can then challenge their friends to beat their score by sharing the quiz through Twitter and Facebook. To practice their knowledge fans also have the chance to take the quiz again.
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