To celebrate the summer months in Australia, Bauer Xcel Media’s owned fashion magazines, Cosmopolitan and ELLE have teamed up with retailer, Sunglasses Hut to publish a Virtual Fitting Room meme generator to both websites. Complete with exclusive vouchers that can be redeemed in-store or online, readers have every reason to get involved and kick-start the new year in style!
MARKETING CAMPAIGN OBJECTIVES
- Drive website interaction and engagement amongst readers and visitors
- Use exclusive in-store and online voucher giveaways to promote and drive sales for sponsor, Sunglasses Hut
- Encourage brand advocates to create and share authentic UGC
- Showcase the latest fashion trends to inspire readers
MEME GENERATOR SOLUTION
As Australians continue to bask in the scorching summer sun (we’re not jealous at all), Bauer Xcel Media has published a stylish meme generator to its Cosmopolitan and ELLE magazine websites, sponsored by Sunglasses Hut. Leading up to the meme generator, readers can scroll through summer’s 10 most ‘grammed accessories, including plenty of sunnies, bags and hats, to have all the celebrity summer style inspiration they need before submitting their own selfie to customize their look.
To get involved, participants are required to upload their selfies to the virtual fitting room, pick their summer sunnies style, and find their celebrity match to unlock an exclusive voucher to spend in Sunglasses Hut. From oversized aviators and sparkly specs to cat eye glasses and colored lenses, participants can choose from 10 stylish sunglasses before adding them to their selfie to complete their look.
What’s more, to maximize campaign awareness and encourage others to get involved, after submitting their looks participants can share their customized selfies with their friends through Facebook. ‘Shop now’ and ‘download voucher’ call to actions are also featured upon entering to drive website traffic and boost sales for Sunglasses Hut.
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