Cosmopolitan Empowers Readers With Poll Activation Ahead Of Women Of The Year Awards

Jessica WilliamsLast Updated: Health & Beauty, Media & Publishing

To empower and inspire readers, Bauer Media’s owned fashion magazine, Cosmopolitan, has pulled together a selection of Australia’s most admirable women. The magazine has launched an annual poll activation on its website, encouraging readers to cast their vote for their favorite role model amongst nine unique categories.

MARKETING CAMPAIGN OBJECTIVES

  • Drive website interaction and engagement amongst readers and visitors
  • Continue Cosmopolitan’s annual awards poll activation in an easily clonable format
  • Empower readers with successful female role models
  • Promote its ongoing partnership with Avon

POLL & VOTING SOLUTION

Each and every year, Cosmopolitan Magazine is on the hunt for Australia’s most extraordinary and talented women to empower and inspire its readers. To kick things off this year, the fashion magazine has teamed up with its sponsor, Avon to re-launch its annual poll activation, giving readers the power to vote for their favorite role model of 2017.

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With a selection of nine unique categories, ranging from ‘Entrepreneur of the Year’ to ‘Fashion Designer of the Year’, and a choice of five contenders in each category, readers have plenty of choice when casting their votes. After submitting all nine votes, participants must complete their entry by clicking the ‘enter now’ call to action button. And, to drive daily engagement, Cosmopolitan is encouraging readers to come back and vote daily to increase the impact of their vote.

To maximize ease and consistency for Bauer Media, the poll activation can be effortlessly cloned and reused for the same awards campaign each year.

WATCH VIDEO HERE

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