To drive excitement and engagement amongst soccer fans, Cyta has published a weekly quiz competition to its website; challenging supporters’ knowledge ahead of the penultimate round of fixtures for the Cyprus Soccer League.
MARKETING CAMPAIGN OBJECTIVES
- Increase the viewership of Cyta’s IPTV sports channel
- Drive engagement and ultimately customer retention with the Cytavision brand
- Boost first-party data capture amongst its audience
CHALLENGE QUIZ SOLUTION
With the Cyprus Soccer League nearing its conclusion, telecommunications company, Cyta launched a challenge quiz to test its followers on predicting the outcome of the Cyta championship matches. If their forecasts are correct, fans are entered into a prize draw to win €100 worth of gift vouchers from Cyta stores, as well as travel packages with preferential stadium tickets for the UEFA Champions League and UEFA Europa League Final.
To get involved, participants can work their way through the fixtures each week predicting the results of all the matches per game day. Fans can choose the match result from the three options provided: win of the home team, draw or win of the away team.
To confirm their entry, participants are required to submit their personal details within the form provided, including their name, email address and phone number. They can also opt-in for their data to be used within future marketing communications, providing Cyta with the option to utilize this valuable first-party data within its CRM strategy.
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