To capitalize on the buzz of summer, Vodafone’s partner, CYTA has launched a multi-network hashtag contest to drive engagement amongst its new and existing customers. With an array of exciting prizes up for grabs, fans have every reason to get involved and share their summer moments for the chance to win!
MARKETING CAMPAIGN OBJECTIVES
- Promote and drive awareness around the doubling of Mobile Internet data to new and existing customers
- Increase customer engagement with the Cytamobile-Vodafone brand
- Inspire authentic UGC and use prize incentives to drive customer loyalty and retention
MULTI-NETWORK UGC CONTEST SOLUTION
With a continuous flow of refreshing beer on tap, endless BBQ invitations, and clear blue skies every day, summer is well and truly in full swing. To excite and delight customers during the summer months, and to promote and drive awareness around its Mobile Internet offerings, telecommunications company, CYTA has published a multi-network UGC hashtag contest to its website. From evenings spent on the beach watching the sunset, to ice-cold summer beverage snaps, new and existing customers can share how they’re spending their summer through Instagram, Twitter, Facebook or directly through the form provided on the campaign page.
Participants can get involved by sharing their images through Instagram or Twitter using the dedicated campaign hashtag #sharedmomentscy, and also tagging the @cytacyprus account for Twitter submissions. Customers can also get involved through the #sharedmoments app on the Cytamobile-Vodafone Facebook page, or directly through its website using the form provided by submitting their personal details and attaching their photo entry. To incentivize participation, maximize UGC collection and drive customer retention, CYTA is giving those who enter the chance to win an array of prizes, including a Samsung Galaxy J6, 10 activity trackers, an Apple watch and 10 gift vouchers for any purchase from Cytashop Cyprus worth €50 each.
To capitalize on its large collection of summer UGC and to add social depth to its website, CYTA has published a visually eye-catching social wall display on its website, featuring the best content from its loyal customers.
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