Daily Mail AU Uses Reveal Campaign Activation To Drive Anticipation For Game Of Thrones

Jessica WilliamsLast Updated: Broadcast Media, Entertainment, Media & Publishing

As a brand new series of the hit fantasy drama television series ‘Game of Thrones’ is underway, Daily Mail AU published a reveal campaign activation and an engaging live poll to its TV&Showbiz webpage. With exclusive trailers revealed each week to drive anticipation for the next episode, and not to mention a few spoiler alerts, the page acted as the go-to online destination for Game of Thrones fans.


  • Boost anticipation before and during Season 7 of Game of Thrones
  • Maximize website interaction and engagement through repeat audience visitation
  • Tell a compelling story with weekly content reveals


Game of Thrones has proven to be a worldwide hit, so to maximize interest and excitement for Season 7, and to drive anticipation between weekly episodes, Daily Mail AU has published both a reveal campaign activation and a live poll to its website. With 6 weeks of content reveals, each Monday fans and website visitors can click on the latest reveal to see the teaser trailer. Daily Mail AU will be Showcasing what’s in store for the next episode before it airs, encouraging repeat audience visitation and boosting anticipation for each upcoming episode.


As a fun and engaging addition to accompany the reveal campaign, Daily Mail AU has also embedded a live poll activation for fans to get involved with. From the dragon queen, Daenerys Targaryen, to King of the North, Jon Snow, participants can vote for the character they think will prevail in the fight for the iron throne. Upon completion, participants will receive the results of the polls submitted so far, revealing our favorite to win the Game of Thrones.


Daily Mail AU provided the perfect blend of informative, engaging and visual content on its website, and also included exclusive behind the scene footage, entertaining facts, and plenty of spoiler alerts for website visitors to read.


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