DC Thomson Drives Ticket Sales And Maximizes Engagement Using Vibrant Festival Hub

Jessica Williams Entertainment, Media & Publishing

To inspire audience voting ahead of the much anticipated Game Design Awards, DC Thomson has published an interactive hub to its website. Complete with ticket giveaways to THIS Fest 2017, an incentivized poll and plenty of social content, the hub acts as the perfect online destination to bring together the latest event information and engaging content.


  • Generate interaction and engagement amongst website visitors
  • Capture valuable and actionable audience data and marketing opt-ins
  • Inspire voting for the ‘Players Choice Award’ category prior to the event
  • Drive ticket sales for THIS Fest 2017


Held in Dundee, The Game Design Awards acts as the perfect opportunity to celebrate the world’s most innovative and exciting game designs. With 7 unique gaming categories, including Best Character Design and a Players Choice Award, it’s a chance for developers to be recognized for their excellence in numerous aspects. To build anticipation and drive online engagement ahead of the event, and to maximize ticket sales, DC Thomson has published a colorful and vibrant event page to its website.

During the countdown to the awards event, DC Thomson has included an incentivized poll within the hub, encouraging website visitors to vote for the game they feel most deserves to be crowned the winner of the Player’s Choice Award. From the choice of 8 popular games, users are able to make their vote before submitting their name and Twitter or Instagram profile details within the form provided. And as an incentive to drive participation, DC Thomson is even giving one lucky winner the chance to get their hands on four tickets to THIS Fest 2017, to see the Game Design Awards live in action. Upon submission, website visitors can also view the live poll results, where they can see how their vote has impacted the results so far.


To combine the perfect blend of social content within the hub, DC Thomson also embedded a social wall, showcasing the most recent updates from the official Game Design Awards Twitter page. To encourage social conversation amongst gamers surrounding the gaming festival, DC Thomson is also promoting the dedicated event hashtags #THIS_Fest17 and #GameDesignAwards17.


After browsing the hub’s engaging content, a ticket sales widget is also featured where users can purchase a variety of tickets for the event directly from the campaign page.


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