Delaware North Inspires Authentic UGC In Dog-Friendly Photo Contest

Jessica Williams Travel, Travel & Tourism

Calling all puppy lovers! Delaware North has launched an adorable photo contest to help encourage guests to bring their pooches with them on vacation as part of The Ridgeline Hotel’s ‘Yappy Hour’ promotions. Complete with a voting stage, the photo that proves most popular will receive an incredible prize package (for them and their pooches!).


Campaign Objectives:

  • Drive interaction and engagement amongst website visitors
  • Increase brand advocacy by inspiring authentic UGC
  • Maximize awareness around The Ridgeline Hotel and its ‘Yappy Hour’ promotion

Photo Contest Solution

Just because you’re away on vacation doesn’t mean your pets should miss out… and with National Dog Day just around the corner, Delaware North’s hotel; The Ridgeline Hotel has just the thing! To celebrate the momentous occasion, they’re introducing a special ‘Yappy Hour’ promotion, where they welcome all dogs and their owners to enjoy a special, dog-friendly menu whilst on their vacation. To promote the event, The Ridgeline Hotel is hosting an engaging photo contest on its website, where dog-owners can share a photo of their furry companion in return for the exciting chance to win a two night stay at The Ridgeline Hotel.

To get involved, The Ridge Hotel embedded an entry form within the campaign page for participants to submit their photos. As well as their photo attachment, participants are also required to submit a short photo caption, and their personal details including their name and email address, before deciding whether they would like to opt-in to keep informed of the latest news and offers via email. To incentivize engagement, The Ridge Hotel is also including a voting stage where fans can cast their votes on their favorite pooch photo; where the photo with the most votes will win the grand prize package.

To showcase the best photo entries, The Ridge Hotel is publishing the best entries to a social gallery for website visitors to browse and share.

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