To boost engagement amongst website visitors and vacation-goers, and to promote trip itineraries offered at Honey Creek Resort, Delaware North has launched a shareable personality quiz. On completion of the quiz, participants are provided with personalized information surrounding their trip preferences, as well as a recommended expedition based on their quiz results. What’s more, to integrate further social depth amongst its websites, Delaware North has also launched an engaging #UnlimitedSequoia photo contest and UGC-powered social wall for Sequoia Kings Canyon, displaying a selection of envy-inducing content from travelers at the National Resorts.
MARKETING CAMPAIGN OBJECTIVES
- Incentivize first-party data acquisition using a dream Lake vacation giveaway
- Provide recommended trip itineraries offered at Honey Creek Resort to drive bookings
- Maximize campaign reach by driving instant Facebook social sharing
PERSONALITY QUIZ SOLUTION
Whether travelers are seeking a vacation full of golfing fun with a group of friends, or perhaps they’re looking for a relaxing family break with Lake sunset views and dinner at Rathbun Lakeshore Grille, Delaware North’s Honey Creek Resort has got it covered. Its newly launched personality quiz takes participants through four fun-filled questions surrounding their traveling interests.
From understanding their evening activity preferences, to discovering what water sports they’d take for a spin on the lake, each question provides Honey Creek Resort with detailed information surrounding their travel preferences to pair them up with a personalized itinerary. Upon completion of the quiz, participants are required to submit their personal details, including their name and email address to act as valuable first-party data, and can opt-in to keep updated with the latest news and offers.
After submitting the short form, participants are then presented with a personalized trip suggestion offered at Honey Creek Resort, and are automatically entered for the chance to win a dream Lake vacation. To maximize campaign awareness, drive entries and inspire social conversation, participants are also encouraged to share the campaign with their friends through Facebook. What’s more, to accompany the quiz, the confirmation page also hosts a selection of authentic user-generated content from travelers collected from social media using the hashtag #MyHoneyCreek to inspire bookings.
10 Instagram Marketing Strategies That Successful Brands Use
Download this White Paper to learn how to drive audience acquisition, boost engagement and maximize sales.Download Now