Delaware North Hosts Influential UGC To Drive Tourism & Pique Visitor Interest

Jessica Williams Travel & Tourism

To inspire tourism, maximize online engagement and capture valuable first-party data, Delaware North published a captivating, multi-network photo contest to promote Yosemite National Park as a desirable vacation location. Travelers can get involved by sharing their Yosemite adventure snaps through Instagram, Twitter or directly through the form provided, where all entries are published to an eye-catching social wall hosted on Tenaya Lodge’s website.

Campaign Objectives:

  • Showcase authentic Yosemite National Park guest experiences to inspire bookings
  • Drive first-party data acquisition through form entries to expand its CRM database
  • Drive community engagement both online and through social media to maximize campaign awareness and reach

Photo Contest Solution

From climbing Half Dome, venturing into Mariposa Grove, or horseback riding through the luscious woods, Yosemite National Park offers a range of activities to suit every vacationist, making for some incredible photo opportunities. Using Wayin’s cloning capabilities, Tenaya Lodge is able to easily capture the journey of its guests using Delaware North’s stunning photo contest template. Visitors are asked to share their personal experiences to tell the impressive stories and adventures from the famous National Park. To incentivize participation, Tenaya Lodge is offering participants the exciting chance to win a three night stay in the all-new Explorer Cabins, as well as a host of other goodies. Additionally, weekly prize winners will also be announced throughout the duration of the campaign, where they will receive Tenaya Lodge swag.

To get involved, participants have the choice of submitting their best photos through Twitter or Instagram using the dedicated campaign hashtag #MyTenaya, and tagging @TenayaYosemite. To integrate first-party data capture, participants can also submit their entries directly through the form provided by uploading their photo and a supporting caption to describe their adventure, as well as their personal contact details. Participants can also choose to opt-in to keep informed of the latest news and offers through email, providing Delaware North with valuable data that can be seamlessly synced to its CRM database.

To help tell the impressive story of the National Parks, Delaware North is also publishing the most wanderlust-inducing entries to a social gallery for website visitors to browse, share and be inspired by.

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