To inspire tourism, maximize online engagement and increase conversions across the promoted destinations within each of its property websites, Delaware North has published a series of UGC-powered social walls, already reaching an impressive 400,000 accumulative views. Most recently, Delaware North has embedded a social wall to promote the stunning Shenandoah National Park for those seeking a little wildlife adventure.
MARKETING CAMPAIGN OBJECTIVES
- Engage and intrigue prospective customers using authentic UGC to drive lodge bookings
- Integrate social depth within the Shenandoah website to increase user dwell-time
- Use the dedicated hashtag #GoShenandoah to inspire social conversation and maximize promotional reach
- Maintain a consistent brand style across all Delaware North’s property websites
SOCIAL CONTENT HUB SOLUTION
Food, venue and hotel management company, Delaware North, is gradually implementing the use of social hubs across each of its property websites. So far, Delaware North has published social hubs to five unique websites, creating the ultimate social space for visitors to browse and be inspired by throughout their journey in finding the perfect vacation.
Delaware North has most recently updated its Shenandoah website, capitalizing on the authentic UGC it receives from travelers amongst Instagram. The social wall shows the best of what Shenandoah National Park has to offer, featuring beautiful green mountainous scenery, luscious waterfalls and a selection of wildlife you thought you would only ever see on the nature channels. In order to filter and publish the most relevant content to its website, Delaware North is promoting the dedicated hashtag #GoShenandoah for Instagram users to include in their posts.
To increase audience reach and maximize promotion for the National Park, social sharing buttons are also embedded within each post for website visitors to share their favorite content with their friends directly through Pinterest, Twitter or Facebook.
By integrating and continuously updating its property websites with authentic UGC, this creates the perfect blend of informative branded content and engaging visual content. And, to ensure a cohesive brand look and feel, each website has a custom style theme directly from the Wayin platform. So keep an eye out, as Delaware North will soon be integrating various call-to-actions amongst the social content to drive conversions, and we’re sure there will be plenty more social hubs to come!
400,000 accumulative social wall views across Delaware North’s property websites.
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