Renowned for its stunning UGC photo contests, Delaware North took inspiration from its original #UnlimitedSequoia campaign to create its latest contest; #FallForShenandoah. Encouraging UGC amongst travelers to inspire tourism, Delaware North published the captivating, multi-network photo contest to its Shenandoah National Park website. Travelers can get involved and share their best vacation snaps through Instagram, Twitter or directly through the form provided, where all entries are published to an eye-catching social wall.
- Showcase authentic Shenandoah National Park guest experiences to inspire bookings
- Drive first-party data acquisition through form entries to expand its CRM database
- Boost community engagement both online and through social media to maximize campaign awareness and reach
Photo Contest Solution
Shenandoah is ready for its close-up! With Fall just around the corner, it makes the perfect season to visit Shenandoah National Park and take photos of the spectacular golden foliage, foraging black bears and breathtaking Blue Ridge Mountain. Delaware North is inviting visitors to share their colorful Fall photos with the world for an exciting chance to win weekly prizes or a grand prize including a Nikon COOLPIX P900 camera, and a two-night stay at Skyland or Big Meadows with breakfast and dinner.
To get involved, participants have the choice of submitting their best photos through Twitter or Instagram using the dedicated campaign hashtag #FallForShenandoah, and tagging @GoShenandoahNP on Twitter or @GoShenandoah on Instagram. To integrate first-party data capture, participants can also submit their entries directly through the form provided by uploading their photo and a supporting caption to describe what it is they love most about the park, as well as their personal contact details. Participants can also choose to opt-in to keep informed of the latest news and offers through email, providing Delaware North with valuable data that can be seamlessly synced to its CRM database.
To help tell the impressive story of the National Parks, Delaware North is also publishing the most envy-inducing entries to a social gallery for website visitors to browse, share and be inspired by. Content is automatically refreshed and updated to keep visitors thoroughly engaged.
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