MARKETING CAMPAIGN OBJECTIVES
- Showcase authentic National Park guest experiences to inspire bookings
- Use social sharing actions to drive community engagement and maximize campaign reach
- Socialize the Visit Sequoia website with engaging social content
SOCIAL WALL DISPLAY SOLUTION
To capitalize on its large album of stunning imagery captured through its #UnlimitedSequoia photo contest, Delaware North has published a visually eye-catching social wall display on its website. With over 1,100 entries, Delaware North painstakingly whittled down 20 finalists and one winner; where they received a brand new Nikon camera and a three-night stay at Wuksachi Lodge. The social wall features the top 20 finalists from the photo contest, and visitors are also encouraged to follow the dedicated campaign hashtag, #UnlimitedSequoia on Instagram to see them all.
With plenty of rock climbing, venturing into Crystal Cave, stargazing and much more, the social wall is full of breathtaking photography, showcasing visitors’ firsthand, personal experiences and stories of their visits to Sequoia and Kings Canyon National Parks. To maximize campaign reach, website visitors are encouraged to share their favorite submissions through Pinterest, Twitter or Facebook.
Following the success of the campaign, Delaware North has announced that its second annual #UnlimitedSequoia photo contest will be coming this summer, so stay tuned!
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