To inspire tourism, maximize online engagement and capture valuable first-party data, Delaware North has published a captivating, multi-network photo contest to its Visit Sequoia website. Travelers can get involved and share their best vacation snaps through Instagram, Twitter or directly through the form provided, where all entries are published to an eye-catching social wall.
MARKETING CAMPAIGN OBJECTIVES
- Drive first-party data acquisition through form entries to expand its CRM database
- Showcase authentic National Park guest experiences to inspire bookings
- Drive community engagement both online and through social media to maximize campaign awareness and reach
PHOTO CONTEST SOLUTION
From climbing Moro Rock, spending the evening stargazing at the Dark Sky Festival, or venturing into Crystal Cave, Sequoia & Kings Canyon National Parks offers a range of activities to suit every explorer, making for some awesome action shot opportunities! Delaware North wants to capture the journey of its guests in its newly launched photo contest, #UnlimitedSequoia, where its asking visitors to share their personal experiences first-hand to tell the impressive story that exists beyond the shadow of the famous trees. To incentivize participation, Delaware North is offering participants the chance to win a 3 night stay at Wuksachi Lodge, as well as a brand new Nikon camera to capture the wonderful memories from their vacation.
To get involved, participants have the choice of submitting their best photos through Twitter or Instagram using the dedicated campaign hashtag #UnlimitedSequoia, and tagging @VisitSekiParks on Twitter. To integrate first-party data capture, participants can also submit their entries directly through the form provided by uploading their photo and a supporting caption to describe their adventure, as well as their personal contact details. Participants can also choose to opt-in to keep informed of the latest news and offers through email, providing Delaware North with valuable data that can be seamlessly synced to its CRM database.
To help tell the impressive story of the National Parks, Delaware North is also publishing the most envy-inducing entries to a social gallery for website visitors to browse, share and be inspired by. Content is automatically refreshed and updated to keep visitors thoroughly engaged.
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