Denver Broncos Launches Hotspot Campaign To Educate Fans With Exclusive Content

Jessica Williams Sports

Newly recognized as Empower Field, Denver Broncos is capitalizing on the new name release of its world-renowned stadium with a recently launched stadium hotspot campaign. Participants can get involved to reveal fun, informative facts about the stadium at Mile High, as well as view exclusive snaps from behind-the-scenes!

Campaign Objectives:

  • Capitalize on the new name release for the stadium to boost online interaction and engagement amongst fans
  • Educate online readers with exclusive content and informative facts surrounding Empower Field

Stadium Hotspot Solution

For fans that have ever wondered what different vantage points at a Broncos’ home game look like, this is the perfect chance to find out. Denver Broncos has launched an exciting new stadium hotspot campaign, where fans can interact to learn various facts around the popular Empower Field.

From the radio booth, to the TV production truck, the team at Denver Broncos ventured high and low during the team’s final preseason game of 2019 to capture viewpoints from around the stadium (not to mention exclusive, behind-the-scenes snaps!). Fans can begin interacting with the campaign by selecting any of the orange dots featured on the stadium to start learning. Each dot reveals informative content around game day at Empower Field, as well as exclusive quotes from team members and staff.

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