Marketing Week Live, in conjunction with Marketing Week and Econsultancy; celebrating the latest industry trends and challenges takes place this week in London. The event provides a mixture of practical, hands-on, expert advice, from some of the most respected leaders in the industry, including our very own Nick Watson.
The two-day event has four stages packed with content; the editor’s stage, marketing tech & effectiveness stage, brand engagement & content stage and the marketing transformation & strategy stage. Our Chief Customer Officer, Nick Watson is taking to the marketing tech & effectiveness stage at 12.20pm on Thursday 7th to discuss if personalisation and privacy can co-exist. The session will take a deep dive into all things privacy including:
- In light of the Cambridge Analytica scandal and last year’s GDPR legislation, consumers are demanding increased privacy and tighter data controls
- This demand is mirrored by an expectation for tailor-made content, bespoke product recommendations, and better personalization
- Third-party data sets, like purchased lists, cookies, click trails and inferred intentions will not help marketers solve this problem and reconnect with consumers
- The solution is zero-party data: preference insights and purchase intentions that a consumer proactively shares with a brand by offering a value exchange for data
The Wayin team will be there in force, so come by our sessions and say hello.
The Rise Of The Zero-Party Data Economy
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