Farmers Uses Quiz Activation To Provide Recommendations For Seasonal Clothing Range

Jessica Williams Retail

To capitalize on the start of Spring, and to promote the launch of its new seasonal clothing range, New Zealand retailer, Farmers has published an interactive category quiz to its website where shoppers can receive their own personalized Spring style product recommendations.

MARKETING CAMPAIGN OBJECTIVES

  • Promote the launch of its new Spring clothing range to ultimately drive sales
  • Provide personalized product recommendations based on quiz responses
  • Capture actionable audience data and marketing opt-ins for re-targeting
  • Use quiz results to understand consumer preferences

CATEGORY QUIZ SOLUTION

Farmers, a New Zealand fashion, beauty and homeware retailer, is promoting its new seasonal clothing range just in time for Spring with an engaging category quiz, ‘What’s Your Spring Style?’. From selecting their ideal holiday destination, to choosing their favorite accessory, participants are taken through 7 fun-filled questions in return for the chance to win 1 of 4 $500 Farmers gift vouchers.

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To get involved, participants must answer the quick and easy quiz questions, before completing a few personal contact details upon submission, including their name and email address. Entrants can also choose to opt-in to be kept informed of the latest offers, club benefits and style inspiration from Farmers via email, enabling Farmers to use this valuable audience data for retargeting.

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After submitting their entry, participants will receive an explanation of their New Season style, where they can shop for the looks they love from Farmers’ new Spring clothing range based on their quiz responses. With sharing options for Twitter and Facebook, participants can also share their quiz results with their friends, in turn driving further participation.

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