festival of marketing 2019

Festival Of Marketing 2019: 5 Sessions To Bookmark

Danny O'Reilly Events, Zero-Party Data

The largest global event dedicated to marketers is back this week. The content programme is packed with thought leaders, industry experts and one or two celebrities too.

So whether you’ll be glued to the ‘Effectiveness and Data’ stage, hot-footing between rooms or hearing the thoughts of Davina McCall and Professor Green it’s an event not to be missed.

With that in mind, here are our 5 sessions to bookmark. See you in London.

Thursday 10th October
12:15 – 12:50
Don’t Let The GDPR Kill Your Marketing Strategy

Cutting through all the compliance requirements for marketers and how they can build an effective and GDPR-compliant marketing strategy that maximizes opt-ins.

Thursday 10th October
16:55 – 17:35
Dave Lewis, Tesco’s CEO, Joins The Festival Of Marketing Headline Stage

Dave Lewis has recently been in the news for his shock decision to leave Tesco, so what better time to hear from the man himself as he discusses 100 years of the supermarket behemoth and what’s next for the iconic brand.

Friday 11th October
10:00 – 10:35
As An Industry Obsessed With Personalisation, Are We All Missing The Point?

As marketers seek to build more meaningful connections with consumers are they really delivering true personalisation, or the form of creepy marketing that led to the GDPR and privacy era we now live in.

Friday 11th October
10:00 – 10:35
A Guide To Market-Disrupting Innovations Happening Right Now

Where there is digital disruption there is digital opportunity Econsultancy deliver their annual keynote on the innovations in digital that are shaping and changing the landscape.

Friday 11th October
11:55 – 12:30
Collecting Preference Data In The Value Exchange Economy

For most brands, consumer data is purchase history rather than purchase intentions. If brands want to collect the preference insights and permissions required to deliver true personalisation they need to offer a tangible value exchange. This session, from our very own Nick Watson explores how interactive experiences that incorporate incentive mechanics will encourage your audience to tell you what products they desire, what they look for in a service, and what motivates them to purchase.


Check out the full agenda here.