Finish Launches 6 Month Data-Centric Sweepstakes Localized Across Four Countries

Jessica WilliamsLast Updated: Collect First-Party Data, CPG, Increase Revenue

Promoted in the majority of the largest retailers across Denmark, Sweden, Norway and Finland, Finish is inviting consumers who purchase its limited edition Finish Powerball package to take part in its sweepstakes campaign. Powered by Wayin, each localized entry form drives valuable first-party data for Finish, where in return for their participation consumers have the chance to win an incredible travel gift card.

MARKETING CAMPAIGN OBJECTIVES

  • Collect actionable PII data using a travel gift card prize incentive
  • Increase in-store sales of Finish Powerball amongst Nordic retailers
  • Drive community engagement both online and through social media to maximize campaign awareness and reach

LOCALIZED SWEEPSTAKES SOLUTION

To promote and drive sales of Finish Powerball products, Finish has launched ‘Starball’; a sweepstakes campaign localized across four Nordic countries; Denmark, Sweden, Norway and Finland. With limited edition product packaging and in-store advertising to promote the campaign and maximize entries, participants that purchase the product can enter the sweepstakes through the Wayin-powered form. As an incentive for participation, Finish is giving those who enter the exciting chance to win a travel gift card worth 7.500 EUR / 50.000 KR. And with one prize per country, there’s every reason for consumers to enter!

Published in four languages, the sweepstakes asks participants to submit their personal details in the form provided, where Finish can learn more about their target audience and loyal consumers. To complete the form, entrants must submit their name, email address, country, date of birth, as well as the reasons as to why they feel they should win the grand prize travel package. Participants must also opt-in to accept the terms and conditions to confirm their application.

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