Hawaiian Airlines Campaign

Hawaiian Airlines Converts Views To Bookings Using Compelling UGC

Georgia ScottLast Updated: Travel & Tourism

To celebrate consumers’ fabulous flight journeys and inspire brand advocacy, Hawaiian Airlines have launched their latest UGC-powered social hub filled with shaka selfies, window views and golden sunsets photos, utilizing the hashtag #HawaiianAirlines.

Marketing Campaign Objectives

  • Curate and publish persuasive UGC to inspire travelers
  • Encourage cross-channel sharing
  • Comply with Rights Management
  • Convert Facebook page views to online bookings
  • Encourage guests who have flown with us to share their memories of Hawaii and Hawaiian Airlines

UGC Social Hub Solution

To promote their brand via their Facebook page, Hawaiian Airlines have produced and embedded an engaging social hub featuring social content, using the Wayin platform.

To captivate their online presence, the social hub displays a mixture of images and videos being pulled from Instagram and Twitter, to ensure the best content is promoted, using the the hashtag #HawaiianAirlines.

With rights management an ever increasing concern for brands who want to feature their fans’ content, Hawaiian Airlines have ensured all the photos displayed on their social wall have implicitly complied with their Rights Management process.

The promote the campaign across multiple social channels, each post can be shared via Twitter, Facebook and Pinterest, meaning even more travelers can be inspired by the inflight snaps. And, this curation of authentic earned content is the perfect way to persuade onlookers to book their next trip. Finally, the call to action featured at the bottom of the page drives entrants to their website, and increases the chance of bookings.

Having a centralized hub, allowed the team to promote their social media presence in new arena such as in-flight, where the in-flight entertainment systems display a banner add encouraging guests who are returning home to tag their memories with #HawaiianAirlines.

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