To promote the premiere of the much anticipated American Rescue Dog Show, Hallmark Channel has published a photo contest to its website. Website visitors are encouraged to share their furry friends in return for the chance to win $1,000, and the entries are featured on one of the cutest social walls you’ll see.
MARKETING CAMPAIGN OBJECTIVES
- Drive website interaction and engagement amongst website visitors
- Promote and drive viewership for the American Rescue Dog Show
- Activate social conversation and maximize campaign exposure using the hashtag #BestInRescue
PHOTO CONTEST SOLUTION
As February commences, Hallmark Channel is inviting viewers to tune in to its premiere of the American Rescue Dog Show on February 19. To support the show, and to help achieve its goal of ending pet homelessness, Hallmark Channel has launched an engaging photo contest, encouraging viewers and pet-owners to share their heartwarming photos of their adopted furry friends in return for the chance to win $1,000.
To get involved, participants can upload their photo or video entries directly to the form provided, together with a caption explaining their furry friends’ adoption story. Once participants have entered, Hallmark Channel can review and publish the rescue pet photos to the (very cute) #BestInRescue social wall. Full of adorable and heartwarming entries, the social wall is the perfect go-to place for all animal lovers to browse and share their favorite photos to Pinterest, Twitter or Facebook.
To incentivize participation and inspire others animal lovers to adopt, the winning entry will receive $1,000 to spend as they wish.
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