Throughout the countdown to Christmas, Hallmark Channel has published its annual meme generator campaign; ‘Season Your Selfie’ to its website, where visitors can get involved by creating their own customized selfie using the holiday-inspired filters provided.
MARKETING CAMPAIGN OBJECTIVES
- Drive website engagement as part of its ‘Countdown To Christmas’ program
- Promote and increase viewership for Hallmark Channel’s holiday movie schedule
- Boost campaign social sharing by inspiring customized, shareable UGC
MEME GENERATOR SOLUTION
It’s the holiday season, and Hallmark Channel knows there’s nothing better than hooking yourself up with a ton of snacks and watching back-to-back Christmas films next to a cosy fireplace. To engage viewers and website visitors, and to keep the festive spirit in full swing, Hallmark Channel has teamed up with coffee brand, Folgers to launch an interactive meme generator campaign to support its ‘Countdown To Christmas’.
To start creating their very own holiday-inspired selfie, participants can upload their chosen image directly to the campaign page, where they can be resized to fit the frame. Hallmark Channel viewers can then select their favorite festive frame out of the 13 provided, and add a little extra sparkle by adding some Christmas-themed stickers and filters, whether it be a Christmas stocking, Santa’s hat or Rudolph ears.
After submitting their entry, Hallmark Channel can then filter and publish the best submissions to an embedded social wall ready for website visitors to browse and share their creations. To maximize campaign reach, visitors are encouraged to share their favorite entries directly to Pinterest, Twitter and Facebook.
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