To promote its ‘Summer Nights’ movie premieres, Hallmark Channel is hosting daily video content reveals on its website. With exclusive, behind the scenes content from our favorite stars, Hallmark Channel’s ‘Lemonade Stand Quiz Quencher’ is the ultimate way to engage and drive anticipation amongst viewers.
MARKETING CAMPAIGN OBJECTIVES
- Promote and boost anticipation around Hallmark Channel’s Summer Night Premieres
- Use engaging video content to increase dwell time amongst website visitors
- Tell a compelling story with daily video content reveals
REVEAL CAMPAIGN SOLUTION
To entertain viewers on those cosy Saturday nights throughout summer, Hallmark Channel showcases a selection of our favorite movies to get us in the summer spirit. To coincide with its movie premieres, the television network has published a daily reveal campaign to its ‘Summer Nights’ webpage. Complete with exclusive video content from some of our most-loved movie stars, the out of the box campaign ensures to entice viewers to head back daily to see the latest behind the scenes gossip.
With stars such as Lacey Chabert, Jon Cor, Catherine Bell and Cameron Mathison to name a few, each daily content reveal features them battling it out in a trivia quiz, testing their knowledge around specific topics. From America’s favorite summer sweets, to our no.1 vacation destination, the stars battle it out to see how much they really know in the Quiz Quencher challenge.
To further boost anticipation for the movie premieres, and to drive traffic to other web pages, Hallmark Channel is also hosting a range of content to accompany the reveal campaign, including various quizzes, sweepstakes and the latest information around Summer Nights.
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