As part of its ‘Countdown To Christmas’, and to support its seasonal movie schedule, Hallmark Channel has published a meme generator campaign to its website, where fans can get involved by creating their own customized selfie using the filters provided.
MARKETING CAMPAIGN OBJECTIVES
- Promote and increase viewership for Hallmark Channel’s holiday movie schedule
- Drive website engagement as part of its ‘Countdown To Christmas’ program
- Inspire the creation of customizable and shareable content to maximize campaign awareness
MEME GENERATOR SOLUTION
When it comes to the Christmas season there’s nothing better than being in the warm watching back-to-back Christmas films next to a cosy fireplace. To get its viewers and website visitors in the festive spirit, Hallmark Channel has teamed up with coffee brand, Folgers, to launch a fun and interactive meme generator to support its ‘Countdown To Christmas’.
To get involved and to start creating their very own sparkly Christmas selfie, participants can upload their chosen image directly to the campaign page, where they can be resized to fit the standard frame. Hallmark Channel fans can then select their favorite festive frame out of the ten provided, and can fully customize their selfie by adding some Christmas-themed stickers and filters, including snowflakes, rudolph ears, candy canes and much more.
After submitting their entry, Hallmark Channel can then filter and publish the best submissions to an embedded social wall for visitors to browse and share their creations. To help drive social conversation and maximize campaign awareness, visitors are encouraged to share their favorite entries directly to Pinterest, Twitter and Facebook.
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