To celebrate the countdown to Valentine’s Day, and to promote its romantic comedies movie schedule, Hallmark Channel has published a meme generator campaign to its website, where fans can get involved by creating their own customized photo using the Valentines-inspired frames provided. Elaborating on it’s hugely successful ‘Countdown To Christmas’ meme generator, Hallmark Channel leveraged this archived experience in the Wayin Campaign App Library, and cloned, tweaked, optimized and published to save time, money and drive ROI.
MARKETING CAMPAIGN OBJECTIVES
- Promote and drive viewership for Hallmark Channel’s romantic comedies schedule
- Use the dedicated hashtag #CountdownToValentinesDay to increase campaign reach
- Inspire the creation of customizable and shareable content to maximize social reach
VALENTINES MEME GENERATOR SOLUTION
To get its viewers feeling the love throughout the countdown to Valentine’s Day, Hallmark Channel is showcasing a lineup of the most heartfelt and romantic movies for two weeks, including three much-anticipated new premieres! To accompany the movie schedule and to drive interaction ahead of the big day, Hallmark Channel has launched a ‘Season Your Selfie’ Valentine’s-inspired meme generator to its website.
For fans and website visitors to get involved and to show their appreciation for their loved ones, participants can start creating their very own romantic selfies by uploading an image of them and their special someone directly to the campaign page. Participants can then resize the image to fit the standard frame size, and can browse through and select their favorite Valentine’s frame from those provided, whether it be bunches of red roses, or heart shaped candy.
Upon submission, Hallmark Channel can filter and publish all entries to an embedded #CountdownToValentinesDay photo gallery for visitors to browse and share their creations. To inspire social conversation and maximize campaign reach, visitors are encouraged to share either their own and their favorite entries to Pinterest, Twitter and Facebook.
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