To promote its extensive range of popular books, Hallmark Publishing has launched an evergreen content hub to its website. Complete with a selection of digital front covers of its best-selling novels, website visitors can browse the online library complete with blurbs to learn more information to pique their interest. The library is complete with shoppable links to encourage the purchasing digital downloads or physical copies from distributors.
MARKETING CAMPAIGN OBJECTIVES
- Use shoppable content to inspire book sales and promote the latest, most popular reading choices
- Increase dwell-time amongst website visitors and book-lovers
EVERGREEN CONTENT PAGE SOLUTION
As the nights draw in and the cold winter weather approaches, there’s nothing better than warming up by the fireplace with a good book in hand… or an e-book if you’re one of those millennial types. Hallmark Publishing are keeping it’s readers occupied this winter by helping them choose the perfect page turner. Hallmark published an engaging, evergreen content hub to its website, that kept readers continuously updated with the most popular books, and have the option to learn more information before embarking on their path to purchase.
From romantic Christmas novels, to heartwarming pet-orientated storylines, Hallmark Publishing has combined a selection of its best-selling novels in one web page, including a ‘Featured’ book to showcase the most popular pick of the day. Displayed on an interactive wall display, website visitors can sort through the books based on the date they were added or by the author’s name. To learn more about each book, readers can click on the digital front cover of their favorite book where they are directed to a separate webpage featuring a synopsis, a link to the movie trailer, information surrounding the author, and even a special featured recipe.
To inspire book sales, Hallmark Publishing is also listing the top distributors for each book where visitors can complete their purchases digitally or physically, directly through the promoted call-to-action buttons.
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