HGTV Delights Brady Bunch Fans With Direct Video Upload Contest

Jessica Williams Broadcast Media

With renovations of the famous Brady Bunch house complete, HGTV is driving anticipation of its all-new series A Very Brady Renovation with an exciting contest*. Hosted at www.hgtv.com/brady*, HGTV is utilizing Wayin’s new, direct video upload functionality to drive entries and capture user-generated content from Brady fans.

* Live campaign available to view for US residents only

Campaign Objectives:

  • Collect impactful user-generated content from HGTV viewers and Brady fans
  • Capture valuable first-party data and marketing opt-ins ahead of the premiere of A Very Brady Renovation
  • Drive social sharing to maximize campaign awareness and boost entries

Contest Solution

A Very Brady Renovation is soon to hit our screens, and to celebrate HGTV has an extra special contest to excite and delight viewers. With the chance to ‘live like a Brady’ and win a stay at The Brady Bunch house in California, plus a $25,000 cash prize, fans have every reason to get involved.

Superfans can begin their entry by submitting their grooviest, most creative 30-90 second video explaining why they deserve to win the ultimate Brady fan prize using the direct video upload option embedded within the form. Participants are also required to submit their personal details, including their name, email address and date of birth, and have the chance to opt-in to receive future updates from HGTV and contest sponsors.

Upon completion of the entry, HGTV will select the top nine finalists from among all eligible entries, and then starting from September, the power will be in the hands of America to determine the ultimate grand prize winner!

Zero-Party Data Maturity Model

Start collecting data and marketing opt-ins to better personalize your marketing efforts, services, offers and recommendations.

Download Now