With Christmas just around the corner, Corus Entertainment is building excitement throughout the festive season for its channel, HGTV Canada, with a 15 day advent calendar. By revealing plenty of holiday content, tips, tricks, and not to mention 15 exciting prize giveaways, participants have every reason to get involved!
MARKETING CAMPAIGN OBJECTIVES
- Engage and interact with HGTV viewers and website visitors around the holiday season
- Drive repeat audience visitation using daily content reveals across 15 days
- Capture valuable audience data and HGTV Canada newsletter opt-ins
WEBSITE HUB SOLUTION
As the Christmas decorations start to make their annual appearance, glistening lights take over the streets, and mulled wine begins to hit the shelves, the countdown to Christmas is officially underway. HGTV Canada is capitalizing on the seasonal occasion with an engaging, ‘15 Days of Holiday Giveaways’ advent calendar.
Kicking off on November, 28, HGTV is celebrating the festive season by revealing inspiring holiday content every day, over the course of 15 days. From 30 hilarious elf on the shelf ideas, to DIY Christmas decoration tutorials, each day fans can unlock new tips, tricks and advice to prepare for the holiday season. What’s more, participants also have the chance to win one of the 15 fabulous prizes up for grabs, including a signed copy of Jonathan and Drew Scott’s brand new book “It Takes Two”, or a Sarah Baeumler “Sarah Delivered” subscription box, and much more!
To get involved and for the chance to win, participants can unlock a new window each day and submit their personal contact details, including their name, post code and email address. Participants can also choose to opt-in to receive the HGTV Canada newsletter for the latest updates, providing HGTV with valuable audience data that can be reused in future marketing promotions.
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