To showcase the very best home designs from 2016, Bauer Media’s Homes to Love is engaging website visitors with a beautifully visual voting gallery, where participants can vote for their favorite reader home design in return for the chance to win some exciting prizes.
MARKETING CAMPAIGN OBJECTIVES
- Stimulate online reader engagement with a unique and interactive campaign
- Reward Homes+ readers for their participation and support from 2016
- Capture rich audience data and opt-ins for future marketing promotions
- Drive campaign social sharing to promote Homes+ and maximize campaign awareness
VOTING GALLERY SOLUTION
Throughout 2016, Homes+ presented its readers with a collection of awe-inspiring interior design trends, unique architectures, and heaps of home decorating advice. Now, Homes+ is handing over the stage to its readers, where the beautifully eye-catching designs they’ve created in their own homes are being featured on the Homes to Love website for the chance to be labelled ‘Home of the Year’.
To showcase these designs, and to drive further online reader engagement, Bauer Media used Wayin to publish a stylish voting gallery to its Homes+ web page, where readers can vote for their favorite room designs from 2016. To stimulate engagement and entice votes, Homes+ is rewarding those who enter with the chance to win a selection of prizes worth almost $2,700! What’s more, Homes+ is also giving the homeowner with the most votes an exclusive prize package valued at almost $1,700.
To get involved, participants simply need to select their favorite home design from the gallery, where they will be redirected to an online submission form. To be entered into the sweepstakes, participants are required to then submit their personal details including their name, address, email and date of birth, enabling Homes+ to capture valuable audience data. To confirm their entry, readers can then opt-in to receive regular newsletters and marketing promotions from Homes+ and Homes To Love.
Homes+ has also embedded social sharing functionalities to the campaign page in order to maximize further campaign awareness across multiple social channels.
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